Master the financial conversations that shape business outcomes
You're already handling deals worth thousands — but most negotiators leave money on the table because they follow scripts instead of understanding behavior. We teach you to read the room, navigate power dynamics, and structure agreements that actually hold up.
The gap between knowing tactics and actually negotiating
I've watched hundreds of business owners walk into deal discussions armed with strategies they learned from books or podcasts. They know the theory. They've read about anchoring, BATNA, and win-win frameworks.
Then the actual conversation starts, and everything falls apart. Because negotiation isn't about tactics — it's about managing tension, reading subtle signals, and making real-time decisions when money and relationships are both at stake.
Our approach starts with filmed practice sessions where participants see themselves negotiate. It's uncomfortable, but it's the only way to identify the habits that cost you thousands per deal. We work with South African business owners who need practical skills, not academic theory.
The program runs over five months because changing negotiation behavior takes time. You can't shift from reactive to strategic thinking in a weekend workshop. We schedule sessions every three weeks so you can test new approaches in your actual business between meetings.
What makes financial negotiations different
Money changes how people communicate. Add contractual commitments and business pressure, and you're dealing with complex human behavior that most training programs ignore completely.
Information asymmetry
The other party always knows more about their constraints than you do. We teach you to map decision-making structures and identify who really controls the budget. Most failed negotiations collapse because you're talking to the wrong person.
Emotional management
Financial discussions trigger defensiveness and risk aversion. When someone feels cornered, they reject reasonable proposals. You need techniques that create psychological safety while still advancing your position.
Long-term relationships
Unlike one-time consumer purchases, business deals create ongoing dependencies. Aggressive tactics might secure better terms today but damage trust that affects renewals, referrals, and future negotiations.
Program structure and investment
Training begins in June 2025. Each cohort is limited to twelve participants because the format requires personalized feedback and detailed case analysis.
Five-Month Core Program
- Eight three-hour sessions covering contract negotiations, pricing discussions, and partnership agreements
- Video analysis of your negotiation style with specific behavior modification plans
- Access to negotiation templates and frameworks used by participants
- Two private consultation calls to review your specific deal situations
Sessions scheduled every three weeks on Tuesday evenings. Format combines case study analysis, practice negotiations, and group feedback sessions.
Advanced Practitioner Track
- Everything in the core program plus six months of ongoing support
- Monthly strategy sessions where you bring active negotiations for group analysis
- Preparation coaching before your high-stakes deal discussions
- Access to negotiation simulations with professional actors playing difficult counterparties
Designed for business owners handling negotiations over R 500,000 or managing deal teams. Requires application and brief consultation to ensure program fit.
Payment structure
Full payment is due two weeks before the first session. We don't offer payment plans because participants who pay upfront complete the program at significantly higher rates.
If you need to withdraw within the first two sessions, we refund 70% of the program fee. After session three, no refunds are available because cohort dynamics depend on consistent participation.
Results depend on what you bring to the process
I can't promise you'll close bigger deals or improve your margins by a specific percentage. That depends on your market, your existing relationships, and how you apply what you learn.
What I can tell you is that participants report feeling significantly more confident in financial discussions. They stop avoiding difficult conversations about price. They recognize manipulation tactics faster and respond more effectively.
Participants trained since 2022
Program duration with ongoing practice
The next cohort starts June 2025. Space is limited to twelve participants to maintain the quality of feedback and case analysis that makes this approach work.
Schedule a Program Consultation